Is Your Brand Hurting You? Try our free Brand Audit - Zoo2

4 Glen Street Milsons Point 2061 NSW | P (02) 8920 1000 | F (02) 8920 1115

Poor or inconsistent branding can hurt your position in the market place. Sending mixed messages to your audience will lead to confusion about what your company stands for. At Zoo2 we’ll help you determine if your brand is suffering.
Take a few moments to fill out the Zoo2 brand audit below by simply ticking the relevant questions, and we’ll give you a snap appraisal of your brand’s health.

Has your organization:

Internal Audit
	Assigned a brand advocate who ensures the brand stays focused and delivers a consistent message/s?
	Established a brand personality and more importantly understand what it stands for in its competitive environment?
	Identified and documented brand standards?
	Developed a brand structure to determine the relationship between your corporate and product brands?
	Ensured that staff understand the value of your brand?
External Audit
	Conducted a brand research audit to identify and measure your brand’s image and impact in the marketplace with your existing and potential customers, distributors, suppliers, staff, shareholders etc?
	Conducted a competitor brand analysis to identify and differentiate your brand in the marketplace?
Communications Audit
	Allocated a budget against the marketing of your brand?
	Supported your distribution channels, like sales and customer service staff, with the training and material needed to appropriately promote your brand and products?
	Conducted marketing activities to reinforce your brands awareness, recognition and loyalty in the marketplace?